The way people behave is mostly affected by their subconscious mind and is based on emotions. The design of a product has a huge affect on the way in which people emotionally feel connected with - and experience or evaluate a product. A good design creates emotional value and distinguishes a brand from the competition.
Therefore, the design of a product has a direct effect on sales. We believe that well-designed products and packaging are a combination of form and function: attractive, well thought-out and easy to use.
User-friendliness is essential for us: it ensures that consumers continue buying or using products. Looking at the aging population, it is an important condition for us that design is inclusive: usable and user-friendly for everyone.
You could think of an intuitive and ergonomically designed product that is easy in use by older people. Or a packaging with braille, so that visually impaired people can shop more easily.
Obviously, we never use more material than necessary in our design approach. A product needs good protection, but it should never be over-dimensioned.
In order to design sustainable, we look in detail at materials, production processes and especially structural packaging design. Consider, for example, products with a long lifespan. Or efficient packaging design that is designed for reuse and recycling.